Paula Fernández Arana
Marketing & Brand Specialist @Ikono
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WORK HISTORY
Marketing & Brand Specialist @Ikono
Developing and implementing localized marketing strategies to boost brand presence and ticket sales-Collaborating with global and local teams to ensure consistency in brand messaging and campaigns-Managing local marketing campaigns across various channels, including digital, print, and events-Establishing partnerships with local brands and organizations to enhance visibility-Supporting digital marketing efforts, such as SEO, SEM, and social media strategies, tailored Germany and Austria-Ensuring brand content aligns with the unique cultural and market needs of Germany and Austria.
EDUCATION
Deutsche Schule Bilbao/Colegio Alemán Bilbao
Bachillerato- Gymnasium
The Berlin School of Economics and Law
Bachelor of Business Administration - BBA, Wirtschaftlehre
ABOUT PAULA FERNÁNDEZ ARANA
I’m a marketing professional with extensive experience in both B2B and B2C, specializing in promoting business conferences and consumer products. I enjoy developing and implementing marketing strategies that create real impact.With strong project management skills, I focus on optimizing SEO and managing social media to effectively connect with audiences. I like to take a creative approach with campaigns and build strategic partnerships to boost brand visibility and strengthen customer loyalty. My goal is to drive lasting success across different markets.
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