Paula Cassin
Director of Marketing @Next Gen Math
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WORK HISTORY
Director of Marketing @Next Gen Math
CA, US
EDUCATION
University of California, Davis
B.A., International Relations (commerce/business track)
SKILLS
ABOUT PAULA CASSIN
Hi, I\'m Paula! As a seasoned B2B SaaS marketing exec, I help scaling organizations build agile marketing programs that deliver on business goals. a T-shaped marketer, skilled in lead generation, inbound marketing, content marketing, digital marketing, operations, and analytics, I love- Using test-fast, data-driven approaches- Honing growth strategies and converting them to tactical plans- Building high-performance, happy teams- Aligning Sales & Marketing efforts across the funnel- Innovating to leverage emerging marketing AI tools and prompt engineeringIn today’s digital landscape, with terabytes of data being created daily, the splintering of public information channels, and ongoing technological disruption, it’s important to find experienced but adaptable marketers, with a relentless commitment to connecting with those your company helps! The modern marketer\'s challenge is to apply best practices while realizing they\'ll be obsolete in years or even months. It\'s a fantastic adventure.
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