Paula Fenker
Brand & Campaign Manager @OpenUp
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WORK HISTORY
Brand & Campaign Manager @OpenUp
Manage the central programs & campaign framework, ensuring optimal channel integration and strategic alignment. Develop and oversee the content strategy, including email marketing and planning, to maintain consistent positioning and messaging across marketing programs and campaigns. Bridge the marketing and commercial teams, fostering engaged collaboration with various programs.
EDUCATION
Bonn-Rhein-Sieg University of Applied Sciences
Bachelor of Applied Science - BASc, Business Administration
ABOUT PAULA FENKER
I bring structure, creativity, and purpose together to create marketing that drives growth and impact. At OpenUp, I turn mental well-being into accessible stories and campaigns that inspire HR leaders, managers, and employees to take action. With a background in B2C and retail campaigns, I now focus on B2B content strategy, demand generation, and storytelling that connects with real human needs.
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