Paula Calvert

Global Creative Director @Bollman Hat Company

New York, NY, US

Production and generation of all content and visual assets • Spearheaded 2022 rebrand of Bailey heritage brand• Initiator of Web 3.0 project collaborating with leading metaverse brand to disrupt the fashion space (NDA)• Creator of Executive Advisory Board encouraging review of societal and fashion business trends and opportunities with board• Manage all ecommerce photography from still product photography to ecomm model production.• Proven track record of creating successful strategic partnerships and collaborations with cutting edge culture driving brands.• Develop strategic organic influencer relationships that align with brand ethos• Execute all art direction and production under budget and within scope.• Create visionary concepts that continually redefine the Western industry, while maintaining Bailey’s heritage value.• Spearhead and project manage all creative collaborations including: Junya Watanabe for Comme des Garćons, Supreme, Kith, MSGM, Marc Jacobs, Alexander Wang, Disney, D Squared, Pleasures, Stussy, Hood by Air, Obey, Billionaire Boys Club, Mastermind Japan, A Cold Wall, Undercover Japan, Phileo/Dover Street Market, Jeff Staple, Agnes B, Vision of Super, Undefeated, Dime Piece, Clot, D Face, • Special projects: Eminem, Selfridges, Nordstrom, Printemps, One Block Down, Le Samaritaine