Paul Tedesco
Head of Effectiveness @Ica - Institute Of Canadian Agencies
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WORK HISTORY
Head of Effectiveness @Ica - Institute Of Canadian Agencies
Toronto, ON, CA
Leading initiatives to support the ICA’s members and their clients with effectiveness training, certification, participation in the Effie Canada Awards and adoption of best in-class measurement practices. Working with Effie Canada, which is run by the ICA, authoring theannual Alchemy of Effectiveness report and chairing the ICA’s new Marketing Effectiveness Council, bringing together agencies, brands, and academic partners to advance best practice in marketing effectiveness across Canada.
EDUCATION
Western University
BA, Economics
McMaster University
MBA, Marketing
MMRobinson
HSSD
SKILLS
ABOUT PAUL TEDESCO
For over 25 years, Paul has played a key role in building a number of Canada\'s top CRM, digital, data and analytics agencies. With a focus on leading the customer on their journey to engagement and conversion he has leveraged extensive experience in data-driven marketing and sales enablement. He\'s worked across both B2B and B2C on such accounts as VW, Samsung, Kraft, ScotiaBank, and McDonald\'s. In his spare time, Paul also teaches Data and Analytics at the Schulich School of Business and The DeGroote School of Business as part of their MBA and EMBA programs.
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