Paul Ferrie

Marketing Manager @Euro Systems It

Glasgow, GB

As Marketing Manager at Euro Systems IT, I lead the strategic planning and execution of our digital marketing efforts to drive brand growth and B2B lead generation. I oversee the implementation of a comprehensive SEO strategy to improve search visibility, while managing targeted PPC campaigns and email marketing initiatives that support consistent lead flow and client acquisition.I develop and execute multi-channel content strategies across blogs, social media, and thought leadership platforms to build authority, engage our audience, and increase qualified website traffic. I work closely with the sales team to produce high-impact marketing collateral, presentations, and proposals that align with the sales cycle and enhance our competitive positioning.In addition, I maintain and continuously optimise the company website to reflect current campaigns, product offerings, and evolving brand identity. I also ensure consistent brand messaging across all digital and offline channels, playing a key role in expanding brand presence and supporting overall business development objectives.