Paul Cassimus
Head Media Buyer @Sail Away Media
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WORK HISTORY
Head Media Buyer @Sail Away Media
We focus on lead generation for dentists and other health services to craft an offer, messaging, and funnel to bring in qualified leads for the business.Creating a funnel strategy, executing, and then looking at the data for improvements is part of the process. The data tells us if the bottleneck is the messaging or offer or certain stages of the funnel or both.I work with the agency owner to provide strategy, feedback, and reporting to the clients to maintain a high retention rate.We run ads through Facebook, Instagram, and TikTok
EDUCATION
Terry College of Business
B.B.A, International Business; Marketing and
University of Georgia - Terry College of Business
Bachelor of Business Administration (B.B.A.), International Business/Marketing/Spanish
American College of Thessaloniki
Business
The University of Georgia
Bachelor of Business Administration (B.B.A.), International Business/Marketing/Spanish
University of Richmond
Teaching License, Education
SKILLS
ABOUT PAUL CASSIMUS
I help businesses get the most qualified leads possible through paid ads on Facebook.
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