Anne-Claude Szabo
Marketing and Communication Director @Nextgroup
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WORK HISTORY
Marketing and Communication Director @Nextgroup
Filiale B2C de Cegos, leader européen de la formation professionnelle. Nextgroup comprend 3 écoles : Nextformation, spécialiste de la reconversion professionnelle, ainsi que EIMP et Webitech, des écoles post Bac qui proposent des formations en alternance.Membre du comité de direction, rattachée à la DG.Pilotage de la stratégie marketing et management de l\'équipe.• Management de l’équipe marketing et communication• Elaboration et mise en œuvre du plan marketing annuel• Pilotage de la transformation et optimisation des process• Recrutement élèves, suivi budgétaire, tracking et optimisations• Optimisation de l’acquisition de leads via SEA, SEO, SMA, optimisation UX, landing pages, optimisation de l\'exploitation de la base de données et lancement d\'une stratégie de marketing automation…• Intégration IA dans la production de contenu• Analyse et reporting mensuels pour le groupe
EDUCATION
University of South Florida
MBA, Marketing, E-commerce, Finance
Université Paris Dauphine - PSL
Master's degree, Management, Marketing, Finance
Université Paris Dauphine - PSL
Bachelor's degree, Marketing and Finance
SKILLS
ABOUT ANNE-CLAUDE SZABO
Marketing Director with 20+ years of experience driving B2C and B2B growth in MedTech, Medical Devices and Education, within international groups in complex regulated environments.I have led €230M+ business scopes, built and transformed marketing organizations (up to 35+ people), and delivered sustained growth through go-to-market excellence, customer acquisition and digital transformation.My strength lies in combining strategic clarity with operational execution, working closely with sales and global teams, while keeping a strong focus on people, performance and measurable impact.Marketing and Growth• Strategic and operational marketing (B2C, B2B)• Go-to-market strategy and product launches• Business growth and customer acquisition• Digital and omnichannel marketing• Performance marketing, ROI, data-driven marketing• Budget management and forecastingLeadership and transformation• Cross-functional team leadership and development• Marketing organization design and structuring• Digital transformation and change management• Sales enablement and close collaboration with sales and global• Executive reporting and business reviews with global leadership• Stakeholder management in matrix organizations
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