Patrick Ortlieb

VP, Strategy Leader @MERGE

Columbus, OH, US
EMAILS
p•••••••@mergeworld.com
MOBILE NUMBERS
+16•••••••34

Signup · Get unlimited contacts

WORK HISTORY

Sep 2023 — Present

VP, Strategy Leader @MERGE

View department →

EDUCATION

N/A

Xavier University

Master of Business Administration - MBA

1995 — 1999

The Ohio State University

BSBA, Marketing

SKILLS

StrategyMobile MarketingFly FishingManagementIntegrated MarketingCreative StrategyLeadershipBrand ManagementCross-Functional Team LeadershipUser ExperienceMarketing StrategyBrand DevelopmentMarketing ResearchPositioningBrand PlanningMarketingInteractive MarketingCompetitive AnalysisCreative DirectionMarketing CommunicationsMarket ResearchStrategic PlanningEmail MarketingB2bDirect MarketingBusiness DevelopmentFly TyingDigital MarketingDigital StrategyAdvertising

ABOUT PATRICK ORTLIEB

I connect brands and customers in new and unexpected ways in a digital world.My pursuit has given me the ability to understand and empathize with customer journeys in retail, eCommerce, healthcare, financial services and manufacturing. By approaching marketing through the customer journey, I deliver a unique and necessary perspective to create tactics aligned to both customer needs and the strategic objectives of the business. By living the customer experience and applying the insights collected to business challenges, I deliver Hidden Digital opportunities for brands that break through the clutter, connect with their customers and drive business growth.Specialties: Measurement and analytics, marketing strategy, brand strategy, promotional strategy, digital and off-line tactics, marketing research and insight mining, customer journey, customer experience marketing, competitive analysis, pharmaceutical and healthcare marketing.

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.