Patrick Ortlieb
VP, Strategy Leader @MERGE
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WORK HISTORY
VP, Strategy Leader @MERGE
EDUCATION
Xavier University
Master of Business Administration - MBA
The Ohio State University
BSBA, Marketing
SKILLS
ABOUT PATRICK ORTLIEB
I connect brands and customers in new and unexpected ways in a digital world.My pursuit has given me the ability to understand and empathize with customer journeys in retail, eCommerce, healthcare, financial services and manufacturing. By approaching marketing through the customer journey, I deliver a unique and necessary perspective to create tactics aligned to both customer needs and the strategic objectives of the business. By living the customer experience and applying the insights collected to business challenges, I deliver Hidden Digital opportunities for brands that break through the clutter, connect with their customers and drive business growth.Specialties: Measurement and analytics, marketing strategy, brand strategy, promotional strategy, digital and off-line tactics, marketing research and insight mining, customer journey, customer experience marketing, competitive analysis, pharmaceutical and healthcare marketing.
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