Brian Poeschl

WORK HISTORY

EDUCATION

SKILLS

ABOUT BRIAN POESCHL

Strategic leader with extensive healthcare marketing, advertising and business development experience resulting from a powerful combination of pharmaceutical, biotech and medical communications agency positions. Diverse experience building and leading high performance teams that have voiced greater work satisfaction and demonstrated higher productivity. Expert in brand strategy and product launch for global and US products, creating and executing 23 product launches across 18 disease areas. Therapeutic experience includes endocrinology, cardiovascular, rare diseases, hematology, oncology, immunology, ophthalmology, neurology, CNS, GI, dermatology, obesity, OBGYN, devices, and diagnostics. Select Accomplishments Head of marketing for the launch of Gimoti for gastroparesis. Created marketing strategy and go to market plan that successfully launched in under 4 months from assignment. Strategy and insights led to creation of award winning HCP campaign that drove over 80% awareness and intent to treat. As marketing lead, created brand platform and developed advocacy for Biodel’s glucagon injection device. Through market landscape analysis, internal strategy alignment and external market insight gathering created a unique and ownable brand platform. Created the medical marketing department at Amylin Pharma. Led department of 10 creating peer to peer marketing strategy. Results: delivered P2P interactions, trained 1100+ speakers, engaged 100+ KOLs across 10 ad boards and pub. plans, and exceeded launch year forecast by over 20%. Co-Founded CureClick which recruited patients for clinical trials using social and online media. Built a community of over influencers that engaged on our custom built, gamified portal, and recruited hundreds of patients to trials across dozens of clients.Contact: b••••••••@gmail.comPlease contact me at 85••••••33 with your needs for strategic medical marketing.