Patrick McLoughlin

Director @Perfect Client Uk

Leicestershire, GB

The pandemic has polarised the clients of professional services firms. Clients want more (clarity and support) or less (fees).The middle ground/mass market is retreating. If you can’t differentiate and connect emotionally with the clients you help best, you\'ll end up competing on fees. Get it right, focus and demonstrate the outcomes you help clients achieve and your fees will soar.Your perfect clients understand what makes you different more than you ever will! To attract more of them you must \'think their thoughts, feel their feelings, and speak their words.\'That’s how I help accountants and other PS firms to stop focusing on themselves and understand and attract high margin/joy to work with clients.