Patrick Maddison
Group Head of Paid Search @evo
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WORK HISTORY
Group Head of Paid Search @evo
Group Head of Paid Search (June 2015 – Present)Key Responsibilities:Managing a growing team of PPC, SEO and Social Media executives.Developing Paid Advertising strategy for the Staples UK website.(Google Ads / Microsoft Advertising / Awin)Managing Analytical channels and reporting (Google GA4 / Looker Studio / Supermetrics)SEO ACCOUNT MANAGER (April 2014 – May 2015)Key Responsibilities:Developing the strategy for key PPC campaigns.Helping develop a team of creative PPC, SEO and Link Building executives.SEO ACCOUNT MANAGER (October 2013 – January 2014)This position was a 3 month contract to help out in the Online Services team. My main duties involved On-Page SEO and Product Description Optimisation for the Post Office Shop online website.
ABOUT PATRICK MADDISON
I love the challenge of the ever changing online digital landscape and with it all the opportunities which that brings. I work within Evo Group\'s eCommerce and Online Services Team. I head up a team of six highly motivated PPC, SEO and Analytics executives. We are fully Google Certified and a badged Google Partner under our Vow Retail division: * Google Ads Certified
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