Patrick Coleman
Social Media Manager @Pentair
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WORK HISTORY
Social Media Manager @Pentair
Minneapolis, MN, US
Supported growth objectives through the development and execution of a clearly defined digital media strategy across multiple messaging platforms with a six-figure annual paid media budget.• Created and implemented an organic employee advocacy program, consisting of 100+ team members engaging with clients and potential clients via their personal social media feeds. Leveraged strong, two-way relationships with this team to gather feedback on content, platforms, and customer need. • Drove collaboration with Public Relations (PR), Marketing, Digital Strategy, Communication, Demand Marketing managers, and Business units to boost company message and engage in social listening. • Conducted social listening to better understand topics discussed within the industry. Analyzed, compiled, and presented this data to key stakeholders.
EDUCATION
The Catholic University of America
B.A., Spanish for International Service
SKILLS
ABOUT PATRICK COLEMAN
Passionate storyteller recognized for expanding brand awareness by inviting audiences to become part of the brand narrative via social media. Recognized as a brand journalist who leverages a diverse skillset to engage key stakeholders. Trusted advisor to senior leadership teams guiding them to increase brand identity through social media. • Expertly built/implemented social media strategies from the ground up for two global companies, Carlson Wagonlit Travel (CWT) and Pentair. Leveraged robust sets of data to identify target audience and customer segmentation, build and engage a qualified following, and engage via social media and web to retarget and remarket. • Directed Pentair’s media buys for social media campaigns supporting the enterprise. Eliminated an outside vendor, resulting in a $36K annual savings and a 10% increase in traffic, driven entirely through social media. • Key member of the Verizon team that built the company’s first news website, Verizon Headlines. Served as liaison between developers, technologists, marketing, and leadership to ensure clear communication among stakeholders. Increased page-views-per-visit engagement by 87% year-over-year.
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