Patrick Jurga
Mini National Media Manager @BMW Group US
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WORK HISTORY
Mini National Media Manager @BMW Group US
Los Angeles, CA, US
Lead MINI USA Tier 1 national and Tier 2 regional retail media strategy to drive business KPIs and sales performance. Serve as the primary liaison across agency partners, regional teams, and dealers to ensure strategic alignment and execution. Oversee media planning, buying, optimization, and budget management across digital and traditional channels. Guide annual and quarterly investment strategies, optimize retail co-op utilization, and share best practices to maximize media effectiveness at all tiers.
EDUCATION
Santa Barbara City College
Associate of Arts (A.A.)
California State University-Northridge
Bachelor of Science (B.S.)
ABOUT PATRICK JURGA
MINI National Media Manager at BMW of North America, LLC
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