Patrick van Helden
Vice President Strategic Sourcing @AlphaPet Ventures GmbH
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WORK HISTORY
Vice President Strategic Sourcing @AlphaPet Ventures GmbH
Munich, DE
As Vice President within AlphaPet\'s management team, I oversee strategic sourcing across all product categories for dogs and cats within the AlphaPet Ventures Group. I manage international teams, hold full P&L accountability, and develop innovative sourcing strategies to enhance our market presence and profitability. Notable Achievements- Successfully led the sourcing integration of Herrmann’s Manufaktur (DE) into AlphaPet, marking a key milestone in our M&A activities (02/2023)- Brought strategic sourcing expertise to JR Pet Products (UK) as part of AlphaPet’s M&A activities (01/2025), contributing to the integration and alignment within the AlphaPet Group- Established and developed the Indirect Sourcing department for AlphaPet Group since March 2025: From business plan to proof of concept, driving strategic sourcing initiatives and creating value across the organization.
EDUCATION
Walter-Eucken-Berufskolleg Düsseldorf
Werbekaufmann
IHK Köln
Werbefachwirt (IHK) / Bachelor Professional (CCI) of Marketingcommunications
ABOUT PATRICK VAN HELDEN
With more than 25 years of experience in the European pet and FMCG industry, I build and lead strategic sourcing organizations that directly enable scalable growth and measurable value creation.Having held senior leadership roles at Fressnapf, zooplus, and now as part of the management team at AlphaPet, I build and transform international sourcing structures that directly drive profitability, resilience, and long-term competitive advantage.My expertise goes beyond procurement. I integrate acquisitions, align cross-border supplier networks, optimize P&L structures, and develop scalable sourcing models across branded and private label portfolios. I combine deep product knowledge in pet nutrition with commercial acumen across online and brick-and-mortar retail environments.Throughout my career, I have managed substantial international purchasing volumes, built high-performing teams, and created strategic supplier partnerships across Europe and beyond.Modern sourcing is not about cost reduction alone — it is about architecting value chains that enable sustainable growth, innovation, and operational excellence.
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