Patrick Roden
Digital Marketing Manager @Fresh Car
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WORK HISTORY
Digital Marketing Manager @Fresh Car
Responsible for the marketing central strategy, brand, planning and budgeting.\\\\n\\\\n• Analysis and Interpretation of data on customers, buying practices and behaviour.\\\\n\\\\n• Defining and delivering B2B and B2C digital strategy for the business, focusing on SEO, PPC, CRO, Email, Paid & Organic Social.\\\\n\\\\n• Monthly reporting on marketing performance for Fresh to the senior leadership team on revenue, ROI, customer acquisition and year-on-year progress.\\\\n\\\\n• Launching new services such as SMART repairs, detailing & maintenance and the car club app. Aimed to help differentiate Fresh in the market, acquire new customers, and improve our business offering to existing customers.\\\\n\\\\n• Line management of staff to ensure their continued development and contribution to the business.\\\\n\\\\n• Managing agency relationships in delivering successful campaigns in print, tv and radio.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Monash University
Master’s Degree, Communications and Media Studies
Teesside University
Bachelor’s Degree, Media Studies & History
SKILLS
ABOUT PATRICK RODEN
I am an enthusiastic and curious growth marketer driven by the thrill of delivering and…
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