Axel de Tilly

Senior Head of Branded Retail @Google

Mamaroneck, NY, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2021 — Present

Senior Head of Branded Retail @Google

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NY, US

Lead a portfolio of retail advertisers and agencies across sports & fitness, fashion apparel, luxury, and toys industries with a mission to grow ads sales by +14% CAGR in post-pandemic demand decline context, i.e. a target of $380M in 2024- Grew portfolio from $190M/y in 2020 to $400M/y in 2024,+16% CAGR, beating targets and contributing to 46% of my organization’s growth over the last 3 years- Led cross-functional initiatives to improve pipeline processes and CRM tools efficiency resulting in an estimated time gain of 4 days per seller per quarter- Spearheaded the design and launch of my organization’s Go-To-Market strategy for 2024 key product initiative, generating $320 million in additional pipeline and projecting $80 million in incremental win- Built, currently manage and develop a high-performing team of 7+ consultative sellers with a 4.5 out of 5 average rating on People Manager Reviews over the last 3 years- Promoted to L7 Senior Manager in less than two years.

EDUCATION

2000 — 2004

ESSEC Business School

Bachelor of Business Administration (B.B.A.), Marketing

SKILLS

Mobile DevicesCampaign ManagementPpcMarketingRemarketingBusiness DevelopmentDigital MarketingOnline MarketingMobile SearchWeb AnalyticsAdvertisingBehavioral TargetingOnline AdvertisingSemMobile MarketingDisplay AdvertisingMarketing StrategyDigital StrategyGoogle AdwordsAffiliate MarketingPerformance Based MarketingLead GenerationSearch Advertising

ABOUT AXEL DE TILLY

Accomplished sales leader with 15+ years of growth trajectory at Google. Expert in full-funnel advertising strategies, strategic partnerships, and a deep understanding of the digital media landscape. Unique ability to develop win-win solutions in complex, multi-stakeholders sales situations. Passionate about fostering high-functioning teams and delivering exceptional value to brands and agencies. Skills: Revenue Growth, Strategic Sales Planning, Sales Operations, Data Analysis, Team Leadership, Strategic Thinking, C-suite Engagement, Communication Skills, Cross-functional Collaboration, Strategic Partnerships, Relationship Building, Deal Progression

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