Patrick Herrmann
Senior Marketing Manager @OKTAGON
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WORK HISTORY
Senior Marketing Manager @OKTAGON
Leading the German marketing strategy for Europe’s biggest MMA organization- Managing and developing a marketing & social media team of 6, ensuring consistent delivery across all initiatives- Driving brand growth, ticketing & event marketing, and partnership activation- Overseeing collaboration with media partners (e.g, RTL+), digital channels and influencer marketing- Developing awareness, engagement and subscriber base through targeted storytelling and campaigns
EDUCATION
Fachhochschule des Mittelstands (FHM)
Bachelor of Arts - BA
ABOUT PATRICK HERRMANN
Sport Media Professional | Formerly DAZN Marketing leader in sports with 6+ years of experience driving brand growth, fan engagement and product marketing across live sports, streaming and digital content. Proven track record in leading cross-functional campaigns and developing innovative go-to-market strategies for blue-chip brands in sports & media. Focus: Sports Marketing · Content & Product Strategy · Fan Engagement · Partnerships Marketing Leader Germany @ OKTAGON MMA | Formerly DAZN Marketing leader in sports with 6+ years of experience driving brand growth, fan engagement and product marketing across live sports, streaming and digital content. Proven track record in leading cross-functional campaigns and developing innovative go-to-market strategies for blue-chip brands in sports & media. Focus: Sports Marketing · Content & Brand Strategy · Fan Engagement · Partnerships
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