Patrick Doherty

Marketing Manager @Ai Global Media

Burton upon Trent, GB

My current role consists of managing the marketing department for the business including marketing professionals and the web design and development team. Utilising a range of marketing activities to help aid the business reach its objectives such as email marketing, website management, content marketing, implementation of the SEO strategy and social media marketing. Key duties include-Lead, develop and manage the multi-channel strategic annual marketing plan for multiple brands, including delivery of agreed KPIs-Create and implement the business SEO and content strategy informed from the marketing plan-Produce key analytical reports based off agreed KPIs-Delivery of key projects for the business while maintaining the departments high standard of daily tasks-Monitor, analyse and evaluate ROI of marketing campaigns & activities-Manage and build good working relationships with key partners and stakeholders of the business-Drive PR & brand awareness activity, always looking for new ways to raise the profile of our brands-Manage the company’s marketing material, social media, website and communications-Work closely with the in-house web developer and web-designer to ensure maximum SEO of all websites-Champion a culture of continuous improvement within the team

Derby College

Foundation degree, Art and Design

Loughborough University

Bachelor of Arts - BA, Fine art