Patricia Botta Guasch
Senior Product Designer @Ocado Technology
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WORK HISTORY
Senior Product Designer @Ocado Technology
London, GB
I work as a Senior Product Designer on complex internal and B2B platforms, focusing on enterprise workflows, planning tools, automation opportunities, and decision-support systems.My responsibilities include:* Leading design across discovery, prototyping, and end-to-end delivery* Unpacking ambiguous problem spaces and structuring them into clear workflows* Collaborating with product managers, engineers, data teams and operational specialists* Designing scalable interaction patterns for multi-team product ecosystems* Supporting alignment through user research, strategic framing, and storytelling* Guiding design maturity through processes, mentorship and design-system thinking
EDUCATION
UX Research Course
Universidad de Palermo
UI Design for Android
IT Master
University of Buenos Aires
Bachelor of Design, Graphic Design, FADU
SKILLS
ABOUT PATRICIA BOTTA GUASCH
I design for high-stakes environments. With 15+ years in Product Design, I specialise in complex operational systems, whether B2B enterprise platforms or consumer-facing apps.I help teams move from ambiguity to execution. Whether it\'s deconstructing a legacy workflow or building from a blank canvas, my focus is on finding the friction that stops a product from scaling and removing it. I work closely with cross-functional teams to ensure solutions are strategically sound, technically feasible, and solve real user problems.
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