Pascal Reder
Head of Digital Analytics & Personalization @ZEISS Group
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WORK HISTORY
Head of Digital Analytics & Personalization @ZEISS Group
Owns the end‑to‑end Personalization, A/B Testing, and Analytics & Tracking stack, ensuring reliable data, fast iteration, and measurable business outcomes- Tool responsibility: defines standards, roadmaps, and vendor management for the stack (activation, experimentation, analytics), balancing performance, governance, and cost- Enables teams for analytics: builds self‑serve dashboards, audience libraries, and playbooks- Lays the foundation for the AI/Agent future, including tool evaluations and preparing the underlying data
EDUCATION
University of Amsterdam - Amsterdam Business School
Master of Business Administration, Digital Business
Universität Innsbruck
Diploma Degree, International Business and Economics
Universidad Carlos III de Madrid
Bachelor’s Degree, International Business and Economics
SKILLS
ABOUT PASCAL REDER
Together with my team, we make sure that all ZEISS strategic business units leverage data-driven insights to enhance customer experiences and drive business growth. My expertise lies in developing and implementing innovative digital analytics and personalization solutions that improve customer engagement, increase conversion rates, and drive revenue growth. I am dedicated to developing and mentoring my team to achieve their full potential and drive exceptional results for our team, ZEISS Digital Partners, and the whole ZEISS Group.I am always seeking new opportunities to innovate and improve our digital analytics and personalization capabilities, and I welcome the chance to connect with like-minded professionals to exchange ideas and share best practices.
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