Yalda P.
Head of Digital Sales Experience Care Chemicals Division @BASF
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WORK HISTORY
Head of Digital Sales Experience Care Chemicals Division @BASF
Expanded global leadership scope to include customer-facing operations, driving customer success for the division’s self-service and e-commerce portal and respective processes. Directing global teams (15+ professionals, plus vendors) and managing portal development and integration with corporate IT. Championing cross-functional digital transformation in marketing, sales, and service to advance online channel strategy, data excellence, and scalable processes for seamless CX.Achievements & Leadership• Portal relaunch & cost optimization: Delivered first milestone of 2027 roadmap; improved UX and reduced annual OPEX by €550K through portal redesign and global website consolidation.• Operating model transformation: Developed two-year plan for lean digital development and operations aligned with business priorities (realized above expectation leaner set-up, while ensuring continuity).• Strategic Impact: Driving digital self-service and e-commerce growth; fostering AI value cases identification and adoption in daily use and data-driven decision-making through enhanced KPI reviews.
EDUCATION
University of Cologne
Diplom-Kfr., BWL
CEMS - The Global Alliance in Management Education
Master's degree, International Management
UCD Michael Smurfit Graduate Business School
CEMS Master in International Management, div.
ABOUT YALDA P.
Business-minded transformation leader uniting strategy, tech, and customer value with background in consulting, B2B and B2C. Proven in steering global teams and translating complexity into actionable, lasting impact.
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