Parsa Ghafaripour
Senior Performance Marketing Specialist @Wisdomise
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WORK HISTORY
Senior Performance Marketing Specialist @Wisdomise
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Wisdomise is a decentralized trading platform (DEX) enabling seamless trading on Solana. It empowers users with advanced features like Social Radar for social sentiment analysis, Technical Radar for market insights, and Whale Radar for tracking large transactions, driving smarter trading decisions.Developed and executed multichannel campaigns across Google Ads, Telegram Ads, and Twitter Ads aligned with Web3 user behavior and crypto market trends.Managed product marketing strategies for core features like Social Radar, Technical Radar, and Whale Radar, translating technical capabilities into user-centric benefits.Leveraged marketing automation tools such as Customer.io to implement lifecycle email campaigns and behavioral messaging, increasing engagement and user retention.Ran A/B testing and performance analytics using Google Analytics, Microsoft Clarity, and internal attribution models to optimize campaigns and product flows.Built and nurtured a strong crypto community, driving participation, trust, and advocacy around the platform\'s decentralized mission.Applied business analysis to connect user insights with product improvements, contributing to roadmap prioritization and strategic decision-making.
EDUCATION
Sharif University of Technology
Bachelor's degree
Allameh Helli school
High School Diploma
National Organization for Development of Exceptional Talents (Sampad)
High School Diploma
ABOUT PARSA GHAFARIPOUR
I\'m a data-driven digital marketer with a background in physics and mathematics.In February of 2022 I jumped into digital marketing and since then I spent all my time on it.I combined my analytical and coding skills with digital marketing and it became my main competitive advantage in the marketing industry.
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