Parth Mehta
CMO & Co-founder @Student Direct
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WORK HISTORY
CMO & Co-founder @Student Direct
London, ON, CA
Empowering institutions to build and own direct student pipelines through AI-driven demand generation and conversion.
EDUCATION
10Xer Club
Marketing Accelerator, Marketing
Fanshawe College
Business Marketing , Marketing
ABOUT PARTH MEHTA
I arrived in Canada as an international student eight years ago and built my career in higher education marketing. First-hand exposure to the complexities of international recruitment and the industry\'s dependence on third-party intermediaries, shaped my drive to modernize the system.At Student Direct Digital, I lead brand, demand generation, and full-funnel marketing solutions that help institutions strengthen visibility, own their narrative, and build long-term recruitment pipelines.My mission is to equip institutions build their direct student pipeline with tech-led, scalable demand generation at a time when global recruitment is undergoing its most significant shift.
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