Parker McDaniel
Retail Marketing Manager @Pool And Patio Center
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WORK HISTORY
Retail Marketing Manager @Pool And Patio Center
Tuscaloosa, AL, US
Overseeing digital marketing initiatives for a leading pool and spa retailer. Responsible for website management, social media strategy, ad creation, content development, and planning to enhance brand presence and drive business growth.
EDUCATION
The University of Alabama
Bachelor of Science - BS , Business, Marketing
ABOUT PARKER MCDANIEL
2025 graduate of The University of Alabama with a B.S. in Commerce & Business Administration, majoring in Marketing. Throughout college, I balanced full-time coursework with hands-on professional experience, most recently as a sales associate at Pool & Patio Center in Tuscaloosa. I also completed a corporate internship with Coca-Cola Bottling Company UNITED, where I gained valuable insight into how large organizations approach brand strategy, customer engagement, and cross-functional collaboration.I currently work in a marketing leadership role at Pool & Patio Center in Tuscaloosa, supporting overall brand presence, in-store experience, and customer-focused initiatives. I’m interested in retail marketing, sales strategy, and brand growth, and I value roles that blend creative thinking with practical, results-driven execution.
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