Parker Christian

Marketing Communications Manager @Island Brands Usa

Charleston, SC, US

Develops and implements strategic marketing plans and branding strategies, advertising programs, incentives, promotional communication, and marketing projects • Designs and maintains sales and brand collateral, including but not limited to, presentations, contract processes, FAQs, onboarding documents, and scopes of work • Manages the creation and implementation of marketing campaigns related to new products, branding initiatives, and ongoing awareness • Manages and coordinates multiple channels of message delivery including but not limited to web, social media, print, non-traditional, and other aspects of the customer journey as well as creating Tik Toks or general social posts • Develops copy for marketing material including, but not limited to, blogs, web copy, collateral, and signage • Develops strong relationships with key contributors and the Island Brands leadership team to gather content for marketing initiatives • Manages internal and external resources and establishes accurate expectations • Able to manage and coordinate Marketing Calendars, as well as manage the CEO’s calendar • Completes other projects as directed or assigned

University of Florida

Advertising, Masters in Management, Graphic Design