Paolo Pavel Cerati

WORK HISTORY

EDUCATION

ABOUT PAOLO PAVEL CERATI

Founder & Creative Director — Worlds Textures.I direct visual systems where art, strategy, and technology meet.Born in Saint Petersburg (Russia), · NABA (Graphic Design & Art Direction).Based in Milan (Italy) — Menton (France)What I do• Brand & Editorial Design (identity, brand books, catalogues)• Film Direction & Photography (set, directing, post)• Color & AI Advisory (color as grammar, AI as extension)Direction & Strategy• Creative Direction · Creative Strategy · Concept & Treatment · Design Systems• Brand/Editorial Direction · Visual storytelling · Curation of visual language & rhythmProduction & Direction• Film Direction & Photography · On-set direction · Shot-list planning · Post-production supervision• Video Production & Post-Production · Color grading · Sound / image pacingDesign & Editorial• Brand Identity · Guidelines · Typography & layout · Structuring visual hierarchies• Book & Catalog Design · Pre-press · Print-vendor managementTechnology & AI• Adobe Suite · DaVinci Resolve · Figma · Cinema 4D (foundations)• AI for creative workflows (prompting, concepting, visual prototyping)• Photogrammetry / VFX workflow (multi-camera setup, asset delivery)Management• Team & freelance management · Production coordination · Budgeting & estimating• Project management (deadlines, reviews, milestones) · Stakeholder & client managementLeadership & Collaboration• Active listening, clarity of vision, constructive feedback · On-the-job mentoring• Facilitating sessions with cross-functional stakeholders (creative, marketing, production)Thinking• Systems thinking · Visual decision-making · Synthesis• Methodical curiosity · Ongoing research on color/perceptionExecution• Reliable timelines & deliveries · Stress management• Precise written/oral communication · Clean process documentationThesisColor = grammar of consciousness.I’m looking for partners for cultural, memorable projects — brands, institutions, publishers. c••••••••@gmail.com · IG @paaoloocerati