Paola Riviera
Pr Director @Probeat Agency
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WORK HISTORY
Pr Director @Probeat Agency
Milano, IT
SKILLS
ABOUT PAOLA RIVIERA
PR & Communication Director with a strong background in media strategy, influencer marketing and experiential events for global lifestyle brands. Specialized in driving brand awareness, retail engagement and cultural relevance through integrated omnichannel campaigns, in-store activations and local community initiatives. Partnered with leading fashion, tech and beverage brands such as Foot Locker, Land Rover, Klarna, Vans, Eastpak, Casio, Bershka, Shein, Moleskine, Monkey47 and Jameson. Entrepreneurial spirit proven through the co-creation of Wunder Mrkt, a curated urban market that has become a cultural landmark in Milan.
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