Paola Mastrolia
Regional Marketing Manager @BAT
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WORK HISTORY
Regional Marketing Manager @BAT
Senior Project Manager, Strategic Projects – BAT Rome Jun 2024 - to dateHead of “HILO” Strategic Launch Program, leading the global pilot in Serbia and its scale up to Italy for the company’s No.1 worldwide strategic priority.Global Senior Brand Manager – BAT London May 23 - May 24Responsible of overseeing packaging design projectsSouthern Europe HUB Brand Manager MODERN ORAL + Italy Activation Manager 2021 - Apr 2023Designed the end to end launch strategy for the Modern Oral category in Italy, from opportunity assessment and consumer acceptability studies to the introduction of an entirely new category in the market.Responsible of glo media investments. Southern Europe HUB Brand Manager Rolling Tobacco Category 20••••20Portfolio and Price strategy management for Rolling Tobacco category
EDUCATION
University of Naples ‘Parthenope’
Economics
Business School Sole 24 Ore & Università di Parma
Master, Marketing Management
SKILLS
ABOUT PAOLA MASTROLIA
Marketing Manager with valuable experience developed in multinational companies, on several businesses (medical/dental, oral care, home care, personal care) and different retail environments (mass market, pharmacy, perfumeries).Professional profile combining strategic marketing (including new concepts and products development) & operational marketing expertise, pioneering approach, 360° vision based on consumer / shopper / customer insight, acumen for commercial and financials driver, ability to work with global companies with different cultural approach (US vs French). Specialties: Brand Marketing, Business Management, Consumer Insight, Shopper Marketing, Trade Marketing, New Product Development & Launch, Go To Market Strategies & Product Life Cycle monitoring, Communication & Media Strategy, P&L Management.
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