Richard Wood

Marketing Manager, Mclaren Partnership (Central Partnerships Team) @BAT

Ampthill, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Jun 2020 — Present

Marketing Manager, Mclaren Partnership (Central Partnerships Team) @BAT

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London, GB

EDUCATION

2003 — 2006

University of East Anglia

2:1 (Hons), PsychoSocial Sciences & Business Management

2001 — 2003

Aylesbury Grammar School

Politics, Geography, Communication Studies, Physics, Sociology

1998 — 2001

The Grange School, Aylesbury

English Lit, English Lan, Double Science, Maths (Higher), French, D&T, Geography, Business Studies

SKILLS

ManagementShopper MarketingRetailB2bCustomer InsightStrategyContinuous ImprovementAdvertisingMarket ResearchMarketing ResearchSalesBusiness StrategyFmcgAnalysisChange ManagementNew Business DevelopmentMarketingBusiness PlanningMarketing CommunicationsFast-Moving Consumer Goods (Fmcg)Competitive AnalysisTrade MarketingBusiness DevelopmentBrand ManagementCross-Functional Team LeadershipMarketing Strategy

ABOUT RICHARD WOOD

Experienced senior marketing manager with c20years’ experience both Agency and Client side: an individual with strong interpersonal skills, knowledge of team and matrix management and strong communication skills. Leading the New Categories team (Vaping, Oral Nicotine and Heated Tobacco Technologies) for Global Travel Retail. Responsible for developing the strategic planning, implementation and alignment and execution of the full Next Generation portfolio, in GTR. A well-rounded understanding and range of experience across the full marketing discipline, including (but not limited to): market research, brand marketing, shopper marketing, business strategy, presentation, monitoring and evaluating of activities.

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