Paola Arena
External & Internal Communication Specialist @Unilever
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WORK HISTORY
External & Internal Communication Specialist @Unilever
Corporate Identity Project Management (defining operational phases, timing, stakeholder coordination, communication agency relations, shooting and photo shoot organization, working group coordination).Video making: Design and development brief and super; graphics creation and external agency support.External Communication- Web marketing: Managing and updating company website; Monitoring through data analysis- Identifying, writing and telling Corporate Valuable stories via Corporate Website, Social Media, Main Media and internal channels- Press Office: PR agency coordination; Support in writing Press Releases; Press Review Collection; Media Monitoring- Social media marketing support: Support in defining Editorial Plan; Format Ideation; Creating texts for Instagram and Facebook; support in video making.Internal communication- Newsletters (monitoring updates and internal news; Format creation and colleague engagement; writing and graphic creations; content organization within sections- Unilever Italy Intranet Management- Townhall Organization Support: defining setlist and themes; organizing presentation and management of speeches- Support in organizing internal brand events, internal training, sports: event promotion through internal channels; support in supplier management or brand organization, event reportage and storytelling through internal and external channels.
EDUCATION
Università degli Studi di Torino
Laurea Magistrale LM in Scienze Umanistiche e Sociali, Digital Communication and Media
Università degli Studi di Catania
Laurea triennale in Scienze della Comunicazione, Scienze della comunicazione e dell''informazione
Università degli Studi di Torino
Laurea Magistrale LM in Scienze Umanistiche e Sociali, Comunicazione, ICT e media
Università degli Studi di Torino
Laurea Magistrale LM, ICT & Media Student
SKILLS
ABOUT PAOLA ARENA
External & Internal Communication Specialist @ Unilever Italia
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