Paola Goldade
E-commerce Specialist Product Design @FYidoctors
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WORK HISTORY
E-commerce Specialist Product Design @FYidoctors
EDUCATION
Dale Carnegie Training
Public Speaking Certificate (Effective Communications & Human Relations)
Hootsuite Academy
Social Media Marketing Certifications
The University of British Columbia
B.A. in International Relations
Insurance Institute of Canada
Chartered Insurance Professional (CIP) - Not completed
RED Academy
Full-Stack Designer (UX & UI Design) Diploma | Scholarship Winner
Front Range Community College
Business Administration
ABOUT PAOLA GOLDADE
I am an adaptable and versatile professional with expertise in strategy, UX/UI design, research, problem-solving, and accessibility. With experience across industries such as eCommerce, tech, the nonprofit sector, education, insurance, healthcare, wellness, fitness, and law, I specialize in transforming data and insights into impactful solutions that drive customer engagement, conversion, and business growth. Whether through strategic marketing, eCommerce optimization, or UX/UI design, I excel at creating user-centered experiences that blend creativity with data-driven decision-making. Thriving in cross-functional collaboration, I focus on aligning business goals with user needs to achieve measurable results. Specialties: eCommerce, analysis & strategy, stakeholder management & collaboration, UX/UI design, market & customer research, usability & A/B testing, funnel optimization, generative AI, AI prompt engineering, AI for data analysis, critical thinking in AI applications, information architecture, accessible & inclusive design, systems thinking, design systems, product management, conflict resolution, program evaluation, community mental health support, report writing & documentation, SEO strategy development, email marketing design for customer engagement, marketing, branding, quality assurance testing (both for front-end & back-end development), communication (oral & written), UX writing, prototyping, strategic visual design, and creative direction. Tools & AI: Figma, Adobe CC (XD, Illustrator, Photoshop, InDesign), Sketch, Shopify, Replo, Claude, Grok, Triple Whale, ChatGPT, Weglot, JIRA, Webflow, WordPress, Google Analytics (GA4), Clarity, Monday.com, Google Tag Manager, Storybook, Principle, Hootsuite platform, Power BI, Hotjar, Miro, accessibility tools (WebAIM, Stark, tota11y, Colour Contrast Analyser), and practical knowledge of HTML/CSS inspection. Visit my portfolio at
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