Paola Dotti
Marketing Director @B2b Stars
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WORK HISTORY
Marketing Director @B2b Stars
Milan, IT
B2B Stars, part of Expandi Group, is a B2B directory search, reviews, and analytics platform designed to empower businesses to find and be found. It focuses on small and medium-sized enterprises (SMEs), offering a freemium model that provides valuable insights and digital engagement opportunities. Today it covers over 1.7 million companies in Europe.
EDUCATION
London School of Marketing
MA, CIM Marketing; Information Technology
CEFRIEL - Politecnico di Milano
Master in Information Technology, Information Technology
University of Milan
Degree First, Computer Science
ABOUT PAOLA DOTTI
Strategic, results-driven EMEA marketing leader with 20+ years of experience driving growth for international SaaS and IT organizations. Proven expertise in demand generation, regional go-to-market strategy, partner marketing, and multi-country campaign execution.Experienced in leading distributed teams across Europe, managing large budgets, and delivering measurable pipeline growth for technology platforms. Strong understanding of complex B2B ecosystems including retailers, manufacturers, distributors, and enterprise IT vendors.Fluent in Italian, English, and French. Based in Italy – working effectively in fully remote, international environments.
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