Pankaj Kapoor
Chief Marketing Officer @Indusind Money
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WORK HISTORY
Chief Marketing Officer @Indusind Money
Mumbai, IN
Mandate is to build & scale-up Capital Markets business among targeted consumer segments in tier 2 & beyond. Key highlights include, digital business, brand management, customer experience, digital & cultural transformation, and platform management; amongst others. Responsible for facilitating business growth & P&L management.\\\\n\\\\nThe key performance indices include:\\\\n- Design Thinking, Brand Communication, Campaign Management & Analytics, Digital Strategy, User Analytics & CRM\\\\n- Drive digital transformation initiatives & closely monitor the performance\\\\n- Responsible for user experience initiatives including UI/UX development strategies & knitting the user journeys with digital transformation initiatives\\\\n- Developed & launched India\'s First neutral financial services ecommerce platform\\\\n- Launch new products/platforms & drive adoption including close user behavior monitoring & analytics\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Symbiosis Centre for Management Studies- Pune
PGDIM
Indian Institute of Management Ahmedabad
Management Development Program
ABOUT PANKAJ KAPOOR
I translate consumer speak into successful business stories. Over 18 years I invested in Brand Marketing, User Growth, Consumer Insights & Media Strategy; allows me to weave stories that offer comprehensive solutions to customers. My work revolves around building propelling communication propositions & user growth strategies around brands/its products; thereby winning space among consumers\' minds & hearts. Creating new customer experience breakthroughs are another one of those exciting things I do in my professional life; to help reinvent my thinking. At Reliance Group, I’ve been closely associated with behavioral analytics & to solve real –life business problems. These cross-linkages complement existing marketing/communication plans. Other interesting work involves identifying opportunities for brand building across traditional media & \'developing and implementing\' digital strategy encompassing acquisition, user interface & user experience initiatives across businesses. Being a Brand & Growth specialist, I am associated with various training programs. Whether it’s part of a workshop or getting conversations going with users - using non-traditional & engaging ways is something am passionate about!
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