Pankaj Kapoor

WORK HISTORY

EDUCATION

SKILLS

ABOUT PANKAJ KAPOOR

I am an omnichannel marketing leader with a proven track record of 25+ years across multiple sectors: FMCG, fashion retail, furniture, e-commerce, consumer electronics and petrochemicals. Over the course of my career, I have consistently delivered strong results in business growth & brand equity for 15+ local & global brands across multiple categories: milk food drinks, glucose powders, ketchup condiment sauces, infant nutrition, color televisions, fashion & furniture retail in India & South East Asia. I have taken on & beaten multiple challenges in my versatile career – launching new brands & channels, consolidating brand leadership, strengthening challenger brands, growing niche brands & turning around struggling ones. I am a collaborative team player & have worked seamlessly across multiple cross cultural and cross functional teams to drive outstanding results & strong team engagement. I have been consistently awarded throughout my career both as an individual and a part of winning teams. I have continuously sharpened & built new skills during my career path. My key strengths include strategic brand management, marketing management, brand P&L management, segmentation, brand positioning, new product development, product marketing, budgeting & pricing, marketing communications, advertising development, integrated marketing, digital marketing, social media marketing, influencer marketing, media planning, performance marketing, SEO/SEM, online marketing, online advertising, brand activation, market research, customer relationship management, data analytics, sales management and people developmentBesides marketing, I am passionate about photography, chess, reading, travelling which provide a lot of joy and also augment my creative, analytical skills & perspective.