Saurav Joshi
Assistant Brand Manager @Nilkamal Limited
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WORK HISTORY
Assistant Brand Manager @Nilkamal Limited
Mumbai, IN
Led 4 high-impact brand films with Ranbir Kapoor and Bobby Deol, driving brand lift and consideration across priority markets- Launched India\'s first dual recliner mattress \"The Ultra Lounge\" with integrated massage, positioning as lifestyle innovation through end-to-end product positioning and launch planning- Shaped cohesive brand strategy and refined messaging to align with evolving consumer expectations and market positioning- Contributed to integrated campaign development spanning product positioning, launch planning, and 360° marketing execution across ATL, BTL, and digital touchpoints- Conducted consumer research and monitored market trends to refine brand and content strategies, feeding insights back into campaign planning- Executed 360° campaigns across digital and offline; 49% lift in customer acquisition, 30% organic traffic growth- Led in-house social media planning and agency, doubling follower base by 100% in first year through insight-led content and influencer collaborations- Managed 70+ influencer partnerships generating 60M+ views at CPV ₹0.12, supported by performance-driven creative asset development- Drove 60% footfall growth through digital-first retail launches with ₹100-150 CPL efficiency- Managed marketplace marketing across Amazon, Flipkart, and similar platforms to improve visibility, conversions, and product discoverability- Oversaw product shoots ensuring brand-aligned visual output across all online and offline channels- Worked closely with retention teams to design customer journeys that enhanced engagement, repeat interactions, and long-term loyalty- Developed performance-driven creative assets and supported campaign optimization through insight-based improvements and A/B testing- Coordinated with internal stakeholders (sales, supply chain, product) and managed timelines to ensure smooth execution of marketing initiatives from brief to launch.
EDUCATION
INDIAN MARITIME UNIVERSITY
Bachelor of Technology - BTech, Naval Architecture and Marine Engineering
MICA | The School of Ideas
Crafting Creative Communication (CCC), Advertising
ABOUT SAURAV JOSHI
As an Assistant Brand Manager at Nilkamal Limited, my focus has been on developing impactful brand strategies and executing innovative campaigns. I have led the creation of high-profile brand films featuring renowned personalities and successfully launched India’s first dual recliner mattress,\"The Ultra Lounge,\" with a focus on lifestyle innovation. By leveraging consumer research and market insights, I have played a key role in aligning product positioning with evolving consumer expectations and delivering cohesive marketing strategies across multiple channels.
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