Pamela von Lehmden
Vice President Integrated Marketing and Brand Experience @American Dental Association
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WORK HISTORY
Vice President Integrated Marketing and Brand Experience @American Dental Association
Chicago, IL, US
I built from the ground up and lead the Integrated Customer Engagement Center of Excellence. From here, I lead the integrated brand marketing and engagement strategy, driving digital transformation across consumer and dental professional touchpoints with a strong focus on patient and member acquisition as well as product portfolio revenue growth.I architected our marketing communications team and operations, incorporating modern agency best practices and innovative ways of working. Today, ADA marketing moves nimbly through a GenAI-powered \"marketing content supply chain\" approach, delivering faster execution, enhanced personalization, and measurable impact.Results & Achievements• Reset the ADA’s GTM brand strategy, boosting brand awareness by 34% and shifting NPS from Detractor to Promoter in just 12 months.• Achieved a 200% YoY increase in digital content engagement.• Secured $25 million in branded membership and product revenue within six months.Scope & Leadership• Direct and develop a team of 22 marketing professionals, including six senior directors/directors, while overseeing the Customer Integrated Engagement Division.• Created ADA\'s multi-media strategy, including the award-winning Dental Sound Bites podcast.• Align talent with technology, achieving 89% of annual revenue goals for continuing education.• Orchestrate brand experiences that deliver measurable impact across social media, influencer marketing, integrated campaigns, branding, and multi-media creative production.• Implement Salesforce Marketing Cloud with AI-driven marketing solutions, optimizing acquisition and engineering GenAI marketing workflows for cost efficiencies.• Advise and support the Board of Trustees on strategic marketing initiatives.• Apply design thinking to transform customer experiences.• Lead matrixed teams and agency relationships, implementing data-driven campaigns that strengthen market positioning.
EDUCATION
Illinois Institute of Technology
Graduate Certificate Program: Design Thinking for Innovation, Strategy
Babson College, Omnicom University
Omnicom Leadership Academy, Advanced Management Program
The University of Chicago Booth School of Business
Executive Leadership and Business Development (Certificate)
Institute for Real Growth
ANA CMO Leadership Program , Organizational Leadership
John Carroll University
Bachelor of Arts (B.A.) -- Dual Major, English and Communications
Edelman Leadership Academy
Marketing Communications Business Strategy
SKILLS
ABOUT PAMELA VON LEHMDEN
I’m a brand marketing executive who combines GenAI innovation, digital strategy, operational excellence and analysis to drive measurable growth and an empowering team culture. With deep experience in both global agency and enterprise environments, I’ve led digital transformation and global go-to-market initiatives for brands like Hilton, PepsiCo, Unilever, Starbucks, Jim Beam, Kimberly Clark, CVS, and the American Dental Association. At Edelman and Ketchum, I led multimillion-dollar strategy and digital reinvention programs for Fortune 500s. Most recently, I built a GenAI-powered marketing engine at the ADA that generated $25M in six months with a 100:1 CLV-to-CAC ratio cutting launch times by 33% and boosting engagement by 35%.I lead at the intersection of brand, analysis, marketing technology, and talent scaling full-funnel strategies across B2B, DTC, B2C, within hospitality, food and beverage, healthcare, lifestyle CPG, and mission-driven sectors. My focus is always on aligning customer insights, operational efficiency, and modern marketing tools to grow revenue, expand reach, and increase loyalty.I’ve led CRM personalization strategies (Salesforce Marketing Cloud, HubSpot), implemented content ops and marketing automation systems, and built omnichannel programs that consistently outperform benchmarks. I thrive in complex matrixed environments, lead cross-functional teams with clarity and empathy, and manage multi-million-dollar budgets with precision.Whether working with global enterprises or challenger brands, I bring curiosity, candor, and speed.Specialties:Marketing Operations | GenAI Strategy | CRM & Personalization | Performance Marketing | Content & Digital Strategy | Executive Comms | Full-Funnel Growth | Martech Stack Integration | CX Design + Journey Mapping | Global Team Leadership | Talent Development | Agile Lean Project Management | Healthcare, CPG, Retail & Nonprofit | Brand Strategy | Global Client Strategy and Management | Brand Communications | Reputation Strategy | Consultative Selling | Brand + Product Lifecycle Engagement
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