Pamela Racs
Creative Director @Culminate
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WORK HISTORY
Creative Director @Culminate
Portland, OR, US
Culminate is a collaborative, experimental, creative, design/print/build agency specializing in the retail environment. As Creative Director I collaborate with our in-house design team on all projects, concepting, experimenting, print testing, and finessing design details. I work directly with clients to ensure a strong creative partnership. Our largest client is Nike retail. I spearheaded the re-branding process and transformed City Color into Culminate. Working with the owners, we established our mission, vision, and brand values. I designed all related business materials such as website, presentation decks, business cards, forms, and branded gifts. I concepted, art directed, and co-wrote 4 videos for the website and social media.
EDUCATION
Art Center College of Design
BFA, Graphic Design and Packaging
ABOUT PAMELA RACS
DESIGN FOCUS — Brand strategy — Logo design — Retail and environmental design — Photo and video art direction — Advertising — Social awareness campaigns — Packaging — Way-finding systems — Direct mail and catalog — Web and social media — Consistency across all touch points STRATEGIC COMMUNICATION DESIGN I give brands the power to tell their best story in a meaningful way—building deep connection with their audience. I am a strong creative thinker with vision, and the desire to effect positive change through communication, strategic design, and leadership. Targeted and meaningful design is powerful. It can change the world by sparking curiosity, educating, building confidence, opening minds, and touching hearts. Working with brands big and small, I guide brand strategy, logos, visuals, imagery, and copy—and thread your story from one touch point to the next. Working with companies like Adidas, Nike, At Home, The Shade Store, Fred Meyer Jewelers, and The Ovarian Cancer Alliance, I have a wealth of experience to offer. I hold a BFA from Art Center College of Design and have created award winning logos and retail campaigns both nationally and globally. Every project I touch has my unwavering commitment. Currently creative director at Culminate, I also work independently as a designer and consultant. I am actively looking for new clients, collaborators, and projects—please feel free to reach out with any questions or opportunities.
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