Pam Novak
Director of Sales & Experience @Robert Craig Winery
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WORK HISTORY
Director of Sales & Experience @Robert Craig Winery
Napa, CA, US
Reporting directly to the CEO; I serve as Head of Direct-to-Consumer (DTC) at Robert Craig Winery, leading strategy, sales, hospitality, and brand experience for one of Napa Valley’s most acclaimed mountain estates.I oversee guest experiences at both our Howell Mountain estate and downtown Napa Salon, guide wine club and membership engagement, and shape the consumer journey across digital and in-person touchpoints. My focus is on elevating brand storytelling, deepening connections, and ensuring every encounter with Robert Craig reflects the legacy and spirit of mountain-grown wines. For trade partners: I invite you to join our Underground Club — a trade-only membership designed to connect you directly with Robert Craig’s mountain-grown wines, special allocations, and insider experiences. Reach out to me directly if you’d like details on how to join.In addition to my work at Robert Craig, I also lead the Wine Women Marketing Forum, fostering collaboration and innovation among industry professionals, and am the Founder & Principal of Portfolio Innovations, where I\'m selectively advising a limited roster of wineries and distilleries on brand and sales strategy.
EDUCATION
Harvard Law School
Program on Negotiation, Certificate
UC Davis Extension
Wine Business Classes, Wine Tasting Certification
San José State University
BA, Design, Marketing Minor
SKILLS
ABOUT PAM NOVAK
Pam Novak is a seasoned wine industry executive with over two decades of experience building brands, driving sales, and creating elevated consumer experiences. She currently serves as Director of Sales & Experience at Robert Craig Winery, an acclaimed Howell Mountain estate perched at 2,200 feet and known for producing elevated mountain-grown wines that capture the character of Napa Valley’s peaks. Reporting directly to the CEO, Pam leads consumer sales strategy, hospitality, and brand storytelling.In addition to her work at Robert Craig, Pam also leads the Wine Women Marketing Forum, fostering collaboration and innovation among industry professionals. Her career includes leadership roles at C. Mondavi & Family, Clos du Val, Rodney Strong Wine Estates, and Jackson Family Wines, where she consistently delivered measurable results across DTC, trade, and global marketing. Pam is also the Founder & Principal of Portfolio Innovations, where she selectively advises a limited roster of wineries and distilleries on brand and sales strategy.Outside of her professional work, Pam is passionate about community, mentorship, and the connection wine creates at the table. She holds her First Level Sommelier Certificate from the Guild of Sommeliers and the WSET Level 2 Award in Wines, pairing technical expertise with creative brand vision.Her career is defined by a commitment to vision, innovation, and impact—whether elevating a guest’s tasting experience, driving portfolio growth, or cultivating the next generation of wine leaders.“Wine is more than what’s in the glass—it’s a bridge between people, stories, and experiences that linger long after the last sip.” – Pam Novak
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