Pam Brunckhorst
Prospect Marketing Campaign Analyst Assistant Vice President @U.S. Bank
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WORK HISTORY
Prospect Marketing Campaign Analyst Assistant Vice President @U.S. Bank
Minneapolis, MN, US
Serve as technical and subject matter expert, providing expertise in consumer prospecting initiatives, overseeing campaign and offer setup for internal business partners.• Manage multiple prospect acquisition campaigns, ensuring they meet deadlines, implementation parameters, and budgets.• Develop project schedules and process guidelines to drive consistency and efficiency in implementing prospect marketing campaigns.• Manage end-to-end campaign execution for one or more channels as needed.• Support improving marketing strategy based on campaign performance and insights.• Build Cross Functional relationships with internal and external partners to facilitate campaign success.• Collaborate with compliance/privacy teams to ensure campaigns align with regulatory requirements for target audience selection.• Provide project and campaign management recommendations to business partners during the conceptualization of new initiatives.• Manage the compliance review process for campaigns.• Perform campaign data quality control and ensure all requirements are met.• Collaborate with the Analytics/Reporting team to incorporate campaign reporting and tracking objectives into the process.
EDUCATION
University of Wisconsin-Madison
BS, Psychology and Sociology
SKILLS
ABOUT PAM BRUNCKHORST
With over 20 years of experience in the finance industry, I am a prospect marketing campaign analyst and assistant vice president at U.S. Bank, where I serve as the technical and subject matter expert for the consumer prospecting initiatives. My mission is to help the bank acquire customers, increase revenue, and enhance customer satisfaction through data-driven marketing strategies and campaigns.In my current role, I manage multiple prospect acquisition campaigns within deadlines, budgets, and implementation parameters, collaborating with cross-functional teams and external partners. I also support marketing strategy improvements and offer setup on behalf of internal business partners, leveraging my expertise in customer relationship management (CRM) and data analysis. Additionally, I have 10+ years of consulting experience with North American financial institutions in consumer risk, fraud operations, and software analytics, where I frequently promoted \"One FIS\" to drive revenue across multiple business lines. I am a self-motivated, energetic, and enthusiastic professional with a drive to succeed and work as a solid team player.
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