Syed A.

Marketing Data Analyst @U.S. Bank

US

Developed an AI-driven “Smart Customer Acquisition Optimization Project”, leveraging a LightGBM AI model to predict high-value banking customers, improving targeting for credit card, personal loan, and mortgage campaigns, increasing CTR, CVR, and ROI across digital channels.• Collaborated with marketing, product, and data science teams to implementpredictive segmentation models, enhancing personalized campaigns and retargeting efforts, increasing MQL-to-SQL conversion by 21% while reducing cost-per-acquisition by 17%. • Optimized multi-channel campaigns across Google Ads, Meta, LinkedInAds, and email marketing, coordinating creative assets, landing pages, andA/B tests, achieving a 26% higher CTR and 18% improved CVR for banking products.• Built and automated Power BI dashboards with DAX calculations and Excelreporting using Power Query and macros, ensuring 100% UTM tracking accuracy, reducing reporting time by 45%, and increasing stakeholder engagement by 32%.• Conducted cohort and regression analyses using SQL and Python to identifyhigh-intent banking customer segments, enabling cost-efficient campaign allocation, better budget utilization, and improved landing page engagement, maximizing campaign ROI by 23%.

Deccan College Of Engineering And Technology

Bachelor's degree, Information Technology

Lewis University

Master of Science - MS, Computer and Information Sciences