Paloma Galiano
Digital Business Director @T2ó
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WORK HISTORY
Digital Business Director @T2ó
Madrid, ES
Responsible of digital business development within my client portfolio through strategic planning for the medium and long term. Driving growth in existing markets and expanding into new ones through effective acquisition and retention strategies. Developing and leading client strategies across various markets (EMEA, LATAM, and AMER). Spearheading digital transformation towards an omnichannel ecosystem by seamlessly integrating online, offline, and technological components. Leadership of innovation projects related to technology, artificial intelligence, process automation, etc. Improving business outcomes through advanced analysis, data utilization, and technology. Developing Marketing Mix Modeling analyses. Development of user-centric personalization strategies leveraging technology.
EDUCATION
CEF Centro de Estudios Financieros
Curso superior Marketing Online
Universidad Complutense de Madrid
Diplomado, Estadística
SKILLS
ABOUT PALOMA GALIANO
With over 13 years of experience, I have led various clients in defining and developing business plans to achieve specific goals, navigating diverse industries such as hospitality, travel, retail, finance, education, insurance, theme parks, healthcare, and more.Bringing over 9 years of expertise in leading international strategies across EMEA, NAMER, and LATAM, with a strategic vision for the medium and long term.This includes demonstrating strong leadership skills in managing multidisciplinary teams across diverse locations, establishing resources, methodologies, and KPIs.Proficient in planning, analysis, technological development, and business competencies, I also have a profound understanding of owned and paid activation channels in marketing.
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