Alex Ramirez
Managing Director @T2ó North America
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WORK HISTORY
Managing Director @T2ó North America
Chosen by executive management to spearhead the company’s North America presence in heading up the new branch in Houston, TX and Toronto, ON for the Canadian market from its headquarters in Madrid, Spain. • Set-up and consolidated the U.S. operation in less than three years with a positive EBITDA during the last two years. • Improved revenue by +279% in three years keeping expenses almost linear since Y1 up to date, still growing the team from three person to 10 plus some remote roles to help scale faster and with more efficiency. • Grew clients’ revenue on average +30% year-over-year while implementing technology stack that helped them be more cost efficient at an operational marketing level. • Minimized employee turnover from two years to four years since starting in 2017. • Implemented a non-traditional circular ecosystem where employees pivot through different accounts and roles, learning and growing within the organization leading employee retention, being more efficient, and helping scale faster with new client onboarding; the Houston office has no siloed departments or media channels, but 360º roles and a circular teamwork and interaction. • Built a fully in-house programmatic stack and team with strong negotiations and strong pool of vendors to be able to provide programmatic buying capabilities for virtually any media channel available.
EDUCATION
Oxford School Mexico
Elementary School
Universidad Anáhuac Mexico Norte
Bachelor's degree, Marketing
CESMA Business School
Master's degree, Marketing and Administration
Universidad Iberoamericana, Ciudad de México
Bachelor's degree, Information Technology
CEDROS Middle School
Middle School Diploma
CESMA Business School
Master's degree, Communication and Media Studies
Tecnológico de Monterrey
High School Diploma
SKILLS
ABOUT ALEX RAMIREZ
Hands-on and results-driven marketing and business development professional with 20+…
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