Pallavi Suresh

Audience Development Manager @Condé Nast Traveller

Mumbai, IN

Audience Growth & Digital Strategy | Condé Nast IndiaEditorial Collaboration | SEO | Data-Driven GrowthWorked closely with the editorial, marketing, and product teams to drive sustained digital growth across Condé Nast India’s portfolio of brands. My role focused on bridging content strategy with performance insights to grow reach, improve discoverability, and support revenue goals. Key highlights include- Led audience growth initiatives across the website, newsletters, and social media platforms, resulting in a significant expansion of digital footprint and engagement- Developed and implemented a mitigation strategy that led to a 23% increase in Search traffic and an impressive 205% growth in Google Discover traffic, comparing pre- and post-mitigation performance- Built data-driven frameworks to recover, optimise, and sustain long-term traffic growth—leveraging analytics, content audits, and SEO best practices- Partnered with editorial teams to shape story formats and publishing strategies that aligned with platform algorithms and user search intent- Collaborated cross-functionally with product, analytics, and revenue teams to ensure audience development efforts supported both editorial voice and business outcomes.

Symbiosis Institute Of Media And Communication, Pune

Bachelor’s Degree, Communication and Media Studies