Rohit P.

Growth Marketing Specialist @WKND Digital

Sacramento, CA, US

Key responsibilities- Develop and execute multi-channel paid media strategies for various clients, including SMBs, B2C, Enterprise, and D2C. Collaborate closely with directors and cross-functional teams to ensure campaigns align with client KPIs and growth marketing goals- Designed and implemented comprehensive growth marketing strategies focused on customer acquisition, engagement, and retention, emphasizing Paid Search campaigns- Utilized advanced Conversion Rate Optimization (CRO) techniques and a robust experimentation mindset to continuously improve conversion rates across digital properties- Manage, review, and perform daily account responsibilities for various clients on Google Ads, Meta Ads, TikTok, and Bing platforms- Design, implement, and manage advanced Google Ads campaigns across search, display, shopping, and video networks- Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, ACoS, ROAS, click-through rates, conversion rates, and sales attributed to advertising campaigns- Manage and oversee $500k/mo -$900K/mo+ in ad budget- Optimize account performance through the ongoing effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search by client goals- Proficient in ROI tracking, data analysis, and A/B testing to optimize digital marketing campaigns for maximum performance and ROI- Proficiently managed budgets, monitored budget pacing, and consistently provided data-driven suggestions for budget improvements to optimize campaign performance- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all primary metrics, goals tracking, revenue tracking, and other paid search initiatives.

Panjab University

Bachelor of Science