Paige Raiczyk
Lead Brand Strategist @Berlin Cameron
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WORK HISTORY
Lead Brand Strategist @Berlin Cameron
Austin, TX, US
Led digital strategy for Under Armour x Genesis Curry Flow – the first ever metaverse wearable NFT – which aimed to celebrate Stephen Curry breaking the NBA’s three point shot record while raising money for Curry’s charity. The initiative resulted in over $17M in revenue generated on the secondary market and won Gold, Silver and Bronze awards at the 2022 Cannes Lions Festival of Creativity- Contributed to over 30% in sales lift for Wild Turkey Bourbon (20••••23) through strategic brand building initiatives that leveraged experiential, social, and music-forward partnerships to drive demand for the classic American spirit- Created the first-ever immersive brand experience for Longbranch Bourbon in partnership with Walden Retreats where consumers could enjoy luxury glamping in the Texas Hill Country complete with Longbranch-inspired cocktails and activities- Launched AIG’s “Forward We Go” brand campaign during the 2024 AIG Women’s Open golf tournament which focused on the company’s commitment to purpose and values through the lens of equity in professional sports- Championed innovative ideas in advertising through speaking roles, panels and media interviews for Advertising Week NY, SXSW, Digiday, AdWeek and Marketing Brew.
EDUCATION
The University of Texas at Austin
Bachelor's Degree, Public Relations
SKILLS
ABOUT PAIGE RAICZYK
Paige is a seasoned brand strategist who thrives at the intersection of data and creativity. She’s innately curious about the human experience and loves spending time down rabbit holes exploring the motivations behind consumer decision-making. With over 10 years of agency experience supporting clients across a variety of categories, she has a consistent track record of delivering high quality strategic work rooted in bold insights and a little imagination. Former & existing clients include:Tech & B2B | Samsung, Meta, AIG InsuranceBeauty & Retail | NYX Cosmetics, Curry Brand, Under ArmourEntertainment | The Phantom of the Opera, Torch Song, The Boys in the Band, Angels in AmericaFood & Beverage | Wild Turkey Bourbon, Longbranch Bourbon, Espolòn Tequila
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