Paco Mora

WORK HISTORY

EDUCATION

ABOUT PACO MORA

Most Shopify retailers are leaving 15-30% of their profit on the table.Not because they don\'t work hard. Because pricing is the one lever nobody manages.Our founding team spent 5 years working with 200+ retailers in Latin America. The patterns repeat everywhere:→ 67% of brands underprice their best-selling products→ Discount codes erode margins by 15-35% with zero tracking→ Competitors change prices daily, most merchants check monthly (if at all)→ New launches get priced by gut feel instead of dataMcKinsey research shows a 1% improvement in pricing delivers an 8-11% increase in operating profit. 2-3x more impact than increasing sales volume.So why are most mid-market merchants still using spreadsheets and Sunday nights?Enterprise platforms cost $10K-$100K/year. Basic monitoring tools just show you competitor prices without telling you what to do. There\'s a 25x price gap between the two. We fill it.That\'s PriceMoon.Here\'s how it works:1. You connect your Shopify store.2. Within five business days, PriceMoon runs a full pricing diagnostic across your catalog — demand, margins, competition, inventory, product age, lifecycle stage.3. Every week, you get specific recommendations with plain-language explanations behind each one. Not dashboards. Not alerts. Actual decisions you can act on.4. You approve what makes sense, skip what doesn\'t. You stay in control.5. We measure the impact so you know exactly what changed.Canadian company, based in Kitchener-Waterloo, Ontario. Currently in beta with early clients.If you run a multi-brand Shopify store doing $100K-$2M/month and pricing decisions eat your weekends, let\'s talk.DM me or connect here. I respond to everyone.