Montoya

Trade Marketing @Tentree

Vancouver, BC, CA

Lead the entire lifecycle of wholesale marketing initiatives, from strategic planning and calendar development to the hands-on execution of all deliverables, ensuring brand consistency across all channels and creating all assets for in-store POP, merchandising, and online support.Drive revenue and brand awareness by leading cross-functional teams to develop and implement marketing strategies, while also personally assisting in all retail events, tradeshows, and sales meetings to ensure a cohesive and high-impact brand presence.Develop and implement strategic marketing programs that drive both immediate and long-term return on investment, collaborating with Brand and Sales teams to align campaigns with business goals and to enhance overall brand awareness and sell-through.Manage all aspects of online and offline brand presence for key retail partners, from creating and executing innovative marketing activations and events to ensuring the highest standards of brand content, visibility, and messaging on their websites and in-store.Oversee and report on all wholesale marketing budgets, using monthly sales data and market trends to inform and optimize strategies, and to make data-driven recommendations that strengthen retail partnerships and propel future growth.

Universidad EAFIT

Negociadora Internacional

Capilano University

Postgraduate Degree