Owen Kinsella

Senior Product Manager @the LEGO Group

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2023 — Present

Senior Product Manager @the LEGO Group

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London, GB

Building AI-powered digital products that provide marketers with data-driven solutions to increase revenue. Leading cross-functional teams of MLOps, Software Engineers, Data Scientists and Designers to develop models and applications that improve marketing outcomes.Key Achievements- Led the development of a Scenario Planning and Optimisation model and UI, generating over $10M in sales through improved marketing planning- Played a pivotal role in launching a Marketing Insights and Optimisation platform to 300+ users, generating $50M+ in annual revenue- Released the LEGO Group\'s first in-house Multi-Touch Attribution Model

SKILLS

ResearchData AnalysisSpssStatisticsPsychologyQualitative ResearchSqlHiveAnalyticsOnline AdvertisingDigital MarketingPublic SpeakingQuantitative ResearchRtbMicrosoft ExcelResearch DesignMicrosoft OfficeTeamworkInsight GenerationMarketing StrategyDigital MediaProduct Management

ABOUT OWEN KINSELLA

Senior Product Manager focused on building the data and operational foundations for…

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Owen Kinsella — Senior Product Manager at the LEGO Group in London, GB | Unifers