Makenzi Ousseiny Sidibe
Digital Marketing Manager - Team Leader @ETAP Software
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WORK HISTORY
Digital Marketing Manager - Team Leader @ETAP Software
Paris, FR
Leading the digital marketing strategies for ETAP within Schneider Electric\'s Energy Management Software division, driving innovation and growth through digital channels.Main agencies I am working with: Mashvp (Toulouse)- TSD (London)
EDUCATION
Université Lumière Lyon 2
Licence Arts, Lettres et Langues, Marketing
Ecole Européenne Supérieure de Management Lyon
Master 2 (M2), Management de projet
HEC Paris
Executive Business & Corporate Strategies
ABOUT MAKENZI OUSSEINY SIDIBE
Driving Growth Through Digital Transformation & High-Performance Web StrategiesDigital Marketing Manager with 10+ years of experience leading cross-border teams and delivering scalable digital solutions. Proven track record of driving 30%+ engagement growth, managing up to €4M+ budgets, and launching platforms across several countries.Key Highlights:• Led 100+ eCommerce visa center launches across Europe, enhancing UX for 11 governments and UK Visas & Immigration (with TLScontact).• Scaled a digital agency to support 15+ businesses in Africa, developing websites and implementing growth strategies (with my own digital agency).• Spearheaded multi-platform content strategies and optimized online presence through ORM, SEO, and social media.• Managed and delivered 558+ marketing assets and illustrations for product launches over 2 years (with Volvo).• And much more. International Experience:• Managed teams across Serbia, Tunisia, Ukraine, China and Russia while contributing to expansion efforts in West Africa. Let’s ConnectWhether it\'s transforming your online presence, launching high-performing platforms, or leading digital marketing initiatives, I drive results that matter.
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